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The way prom dress shopping should be...

Reign Prom Boutique was founded with one goal in mind: providing a true shopping experience for you to feel like a queen you are at your next social event. Founder, Jaime Converse Estrada, a former Miss Florida USA and professional model took her previous experience and entrepreneurial spirit, opening Reign Fine Apparel in Charlotte, NC in 2007.  While running her store, she had the opportunity of dressing three Miss USA's, a Miss Teen USA, several state titleholders, the winning contestant on ABC's The Bachelor reality tv show, local celebrities and hundreds of young ladies attending their prom and homecoming.  She had an eye for finding the perfect gown for each and every customer she met.   

Fast forward several years and it was time for her own daughter to find her prom dress for her senior prom.  After spending what seemed like months driving around without many options, Jaime knew she needed to help other young ladies once again find that perfect gown.   It was at this moment that Jaime immediately knew it was time to bring Reign to Florida!

Today, we at Reign Prom Boutique are excited to offer young ladies a wide selection of elegant evening attire for their special night  

...because we all deserve to feel like the Queen we are!   

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