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Meet Our Owner



Loving everything about being on the stage, Jaime entered her first pageant at 11 years old.  She placed as 1st runner-up and was bit by the pageant bug.  After several years of competing in various systems, Jaime won the title of Miss Florida USA 1998 and competed at the nationally televised Miss USA pageant.  Jaime worked as a professional actress and model for several years traveling the country appearing in television and film. 

After marrying her husband and having two children, she competed in the Mrs. Florida America competition and won the title in 2007.  At the end of her reign, she and her family relocated to North Carolina, where she opened Reign Fine Apparel, designing and styling many young ladies for competitions, prom, galas and more!   In 2013, Jaime relocated back to Florida continuing her love for pageantry, coaching pageant contestants for their interview portion of the competition.  Through her efforts she has coached 4 Miss USA's, 2 Miss Teen USAs, 1 Mrs. United States and many local and state titleholders.  


She is a proud parent of a senior at Jupiter High School and also a sophomore at the University of Florida who previously graduated from Alexander Dreyfoos School of the Arts.   She loves Jupiter and if not working in the store you will find her fishing and boating with her family.

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